Terms And Conditions

Last Updated: [Date]

These Terms and Conditions ("Terms") govern the provision of SEO, GEO (Generative Engine Optimisation), AI Search Optimisation and digital growth consulting services ("Services") by SENDSIT SOLUTIONS LTD ("Company", "we", "our", "us") to the client ("Client", "you", "your").

By purchasing or using our Services, you acknowledge that you have read, understood and agree to these Terms.

1. Definitions

Company means SENDSIT SOLUTIONS LTD.

Client means any individual, company or organisation purchasing the Services.

Services means any consultancy, audit, assessment, strategy, report, recommendation, implementation review, consultation or other advisory work provided by the Company.

Deliverables means all reports, recommendations, presentations, keyword research, page blueprints, implementation guides, documentation and other materials produced by the Company.

2. Scope of Services

Unless expressly agreed in writing, the Company provides consultancy and strategic advisory services only.

Services may include:

  • SEO audits

  • GEO audits

  • AI search visibility assessments

  • Technical SEO reviews

  • Website architecture recommendations

  • Keyword research

  • Competitor analysis

  • Content strategy

  • Landing page blueprints

  • Internal linking recommendations

  • Local SEO recommendations

  • Implementation reviews

  • Strategic consultations

Unless specifically agreed in writing, the Company does not provide:

  • website development

  • software development

  • coding

  • server administration

  • website maintenance

  • website implementation

  • copywriting

  • paid advertising management

  • link building

  • ongoing website management

Implementation of recommendations remains the sole responsibility of the Client.

3. Nature of Our Services

The Company provides professional advice based upon industry experience, recognised best practices and information available at the time the Services are delivered.

All recommendations are advisory in nature.

The Client remains solely responsible for all business decisions and implementation.

4. No Guaranteed Results

Search engine optimisation and AI search optimisation are influenced by numerous factors outside the Company's control.

Accordingly, the Company makes no guarantee regarding:

  • search engine rankings;

  • first-page rankings;

  • top positions for any keyword;

  • inclusion within Google AI Overviews;

  • inclusion within AI-generated search results;

  • website indexing;

  • website traffic;

  • enquiries;

  • qualified leads;

  • sales;

  • revenue;

  • return on investment;

  • business growth;

  • commercial success.

Any examples, estimates, forecasts, case studies or opinions provided by the Company are illustrative only and shall not constitute guarantees or warranties.

5. Search Engines, AI Platforms and Algorithm Changes

Search engines and AI-powered search platforms, including but not limited to Google, Bing, OpenAI, Microsoft, Anthropic, Perplexity and other providers, regularly modify their algorithms, ranking systems, indexing methods, content selection processes and AI-generated search experiences.

Such changes are made entirely at the discretion of the relevant platform and may occur without notice.

The Client acknowledges that recommendations, strategies and optimisation techniques considered effective at the time the Services are provided may become less effective, obsolete or no longer appropriate as search technologies evolve.

Accordingly, the Company does not warrant or guarantee that any recommendation, optimisation strategy or implementation will remain effective after delivery of the Services.

The Company accepts no liability for any reduction in rankings, visibility, traffic, enquiries or business performance resulting from:

  • algorithm updates;

  • AI model updates;

  • search engine policy changes;

  • indexing changes;

  • spam policy updates;

  • ranking factor changes;

  • AI-generated search changes;

  • or any other modification introduced by third-party search engines or AI platforms.

6. No Warranty of Future Compliance

The Company does not warrant that any website, recommendation, optimisation strategy or Deliverable will remain compliant with future search engine guidelines, AI platform requirements or industry best practices.

Search technologies continually evolve and may require ongoing optimisation.

Future reviews or additional optimisation work may be required and shall constitute separate Services.

7. Client Responsibilities

The Client agrees to:

  • provide accurate and complete information;

  • provide requested materials in a timely manner;

  • review Deliverables before implementation;

  • ensure recommendations are correctly implemented;

  • maintain their own website;

  • maintain backups of their website;

  • comply with all applicable laws and regulations.

The Company shall not be responsible for errors arising from incomplete or inaccurate information supplied by the Client.

8. Implementation Responsibility

Unless expressly agreed otherwise in writing, implementation is not included within the Services.

The Client is solely responsible for deciding whether and how to implement any recommendation.

The Company accepts no responsibility for:

  • coding;

  • development work;

  • technical implementation;

  • configuration;

  • deployment;

  • website failures;

  • data loss;

  • downtime;

  • security issues;

  • incorrect implementation;

  • partial implementation.

9. Independent Businesses and Third-Party Providers

The Company is an independent consultancy.

The Company is not affiliated with, employed by, controlled by or acting on behalf of the Client or any third-party service provider engaged by the Client.

Any developers, web designers, hosting providers, marketing agencies, copywriters, freelancers, software companies or other contractors engaged by the Client operate independently from the Company.

The Company shall not be responsible for the quality, accuracy, legality, performance or outcomes of any work performed by third parties.

Any contract entered into by the Client with another supplier is solely between the Client and that supplier.

The Company shall have no liability whatsoever for services provided by any third party.

10. Deliverables

Deliverables may include:

  • PDF reports;

  • keyword research;

  • strategy documents;

  • landing page blueprints;

  • implementation guides;

  • implementation reviews;

  • written recommendations;

  • consultation summaries.

Unless otherwise agreed, Deliverables are supplied electronically.

11. Implementation Reviews

Where an implementation review is included within a purchased package, the review applies only to recommendations contained within that specific engagement.

An implementation review does not constitute certification or confirmation that a website complies with current or future search engine requirements.

Additional implementation reviews may be purchased separately.

12. Strategy Consultations

Strategy consultations provide professional guidance only.

The Company does not guarantee that advice discussed during consultations will produce any particular ranking, traffic or commercial outcome.

Consultation fees are non-refundable once the consultation has taken place.

13. Fees and Payment

Fees are those published on the Company's website or otherwise agreed in writing.

Unless otherwise agreed:

  • payment is due before work commences;

  • invoices must be paid within the stated payment period;

  • work may be suspended for overdue invoices.

The Company reserves the right to charge interest and recovery costs on overdue invoices where permitted by law.

14. Refund Policy

Due to the bespoke nature of consultancy services, completed work is non-refundable.

Where work has commenced, refunds shall be at the Company's sole discretion unless otherwise required by applicable law.

15. Intellectual Property

All Deliverables remain the intellectual property of the Company until payment has been received in full.

Following payment, the Client receives a non-exclusive, non-transferable licence to use the Deliverables for their own internal business purposes.

The Client shall not:

  • resell Deliverables;

  • distribute Deliverables to third parties;

  • reproduce Deliverables commercially;

  • remove copyright notices.

The Company retains ownership of all methodologies, templates, systems, frameworks, know-how and proprietary processes.

16. Confidentiality

Both parties agree to keep confidential information confidential.

Neither party shall disclose confidential information except where required by law.

17. Data Protection

The Company processes personal data in accordance with applicable UK data protection legislation and its Privacy Policy.

18. Limitation of Liability

To the fullest extent permitted by law, the Company's total aggregate liability arising from any claim relating to the Services shall not exceed the total amount paid by the Client for the specific Services giving rise to the claim.

The Company shall not be liable for:

  • loss of profit;

  • loss of revenue;

  • loss of business;

  • loss of goodwill;

  • loss of anticipated savings;

  • indirect losses;

  • consequential losses;

  • special damages;

  • business interruption;

  • reputational damage.

Nothing in these Terms excludes liability where such exclusion is prohibited by law.

19. Indemnity

The Client agrees to indemnify and hold harmless the Company against claims arising from:

  • implementation of recommendations;

  • unlawful website content;

  • infringement of third-party rights by the Client;

  • misuse of Deliverables.

20. Force Majeure

The Company shall not be liable for failure or delay caused by circumstances beyond its reasonable control, including but not limited to natural disasters, cyber attacks, internet outages, governmental action, utility failures or third-party service interruptions.

21. Suspension and Termination

The Company may suspend or terminate Services where:

  • invoices remain unpaid;

  • abusive behaviour occurs;

  • misleading information is supplied;

  • continued provision of Services would be unlawful.

Termination shall not affect payment obligations for work already completed.

22. Independent Contractor

Nothing within these Terms creates a partnership, joint venture, agency or employment relationship.

The Company acts solely as an independent contractor.

23. Entire Agreement

These Terms constitute the entire agreement between the parties concerning the Services and supersede all prior discussions, representations and understandings.

No amendment shall be valid unless made in writing.

24. Severability

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

25. Governing Law

These Terms shall be governed by and interpreted in accordance with the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction over any dispute arising from these Terms.

26. Contact

SENDSIT SOLUTIONS LTD

Email: [Your Email]

Website: [Your Website]

By purchasing or using the Company's Services, the Client confirms that they have read, understood and agreed to these Terms and Conditions.