Privacy Policy

Last updated: [insert date]

This Privacy Policy explains how [TECHROCK / legal company name] (“we”, “us”, “our”) collects, uses, stores and protects personal information when you visit our website, complete our questionnaire, contact us, or use our services.

1. Who we are

Business name: [TECHROCK / legal company name]
Company number: [insert company number, if applicable]
Registered address: [insert address]
Email: [insert contact email]

We provide search visibility, SEO and AI/GEO visibility analysis services for businesses.

2. Information we collect

We may collect the following types of information:

Information you provide to us

When you complete our questionnaire, contact form, or email us, we may collect:

  • your name;

  • your business name;

  • your email address;

  • your phone number, if provided;

  • your website address;

  • your business location;

  • information about your products, services, industry and target customers;

  • information about your competitors;

  • information about your SEO, Google Search, AI/GEO visibility or marketing goals;

  • information about problems you want help with;

  • any other details you choose to include in free-text answers.

Some of this information may relate to a business rather than an individual. However, if the information identifies a person, such as a named contact, email address or phone number, we treat it as personal data.

Information collected automatically

When you visit our website, we may collect limited technical and analytics data, including:

  • pages visited;

  • approximate location, such as country or city;

  • device type;

  • browser type;

  • referral source;

  • time spent on pages;

  • interactions with the website.

We use Google Analytics to understand how visitors use our website and to improve our content and services. We use Google Search Console to understand how our website performs in Google Search.

For more information, please see our Cookie Policy.

3. How we use your information

We use your information to:

  • respond to enquiries;

  • review your questionnaire answers;

  • understand your business and visibility goals;

  • prepare SEO, search visibility or AI/GEO visibility recommendations;

  • provide services you have requested;

  • manage our relationship with you;

  • improve our website, content and services;

  • monitor website performance and user experience;

  • keep basic business and accounting records;

  • protect our website and business from misuse, spam or security risks.

4. Our lawful basis for using your information

Depending on the situation, we rely on one or more of the following lawful bases:

Contract

We use your information where it is necessary to provide a service you have requested or to take steps before entering into a contract with you.

Legitimate interests

We may use your information for our legitimate business interests, such as responding to enquiries, improving our services, understanding our website performance, and protecting our business, provided your rights and interests do not override those interests.

Consent

Where required, we will ask for your consent before using non-essential cookies, including analytics cookies.

Legal obligation

We may process certain information where we need to comply with legal, tax, accounting or regulatory obligations.

5. Google Analytics and Google Search Console

We use Google Analytics to understand how visitors use our website. Google Analytics may use cookies and similar technologies to collect information about website usage.

We use Google Search Console to understand how our website appears and performs in Google Search, including search impressions, clicks, pages and search queries.

These tools help us improve the website, understand which pages are useful, and identify technical or visibility issues.

6. Cookies

Our website uses cookies and similar technologies. Some cookies may be necessary for the website to work. Others, such as analytics cookies, help us understand how visitors use the website.

You can read more in our Cookie Policy.

7. Sharing your information

We do not sell your personal information.

We may share limited information with trusted service providers who help us operate our website and provide our services, including:

  • website hosting providers;

  • analytics providers, including Google;

  • form or questionnaire tools;

  • email providers;

  • accounting or administrative service providers;

  • professional advisers, where necessary.

We only share information where it is necessary and appropriate.

8. International transfers

Some of our service providers, including Google, may process data outside the United Kingdom or the European Economic Area.

Where this happens, we expect appropriate safeguards to be used to protect personal data in line with applicable data protection laws.

9. How long we keep your information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.

As a general guide:

  • enquiry and questionnaire information may be kept for up to 24 months after our last contact with you, unless you become a client;

  • client records may be kept for as long as needed to provide services and meet legal, tax or accounting requirements;

  • analytics data is kept according to our Google Analytics settings;

  • cookie consent records may be kept for a reasonable period to show your preferences.

We may delete information earlier if it is no longer needed.

10. How we protect your information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.

However, no website or online service can be guaranteed to be completely secure. You should avoid sending highly sensitive information through website forms unless we specifically request it.

11. Your rights

Depending on your location and applicable law, you may have rights to:

  • request access to the personal information we hold about you;

  • ask us to correct inaccurate information;

  • ask us to delete your information;

  • object to certain types of processing;

  • ask us to restrict how we use your information;

  • withdraw consent where processing is based on consent;

  • request a copy of your information in a portable format;

  • complain to a data protection authority.

To exercise your rights, contact us at:

[insert contact email]

12. Complaints

If you are unhappy with how we handle your information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office, or another relevant data protection authority, depending on where you are based.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date.